About Us
Bicycle Service, Repairs and Bespoke Coaching
Mark (TITCH) Richards
Owner
“My passion for bikes and everything cycling began in childhood and has shaped who I am both on and off the bike. Over the years, I’ve explored multiple disciplines, including road, cyclocross, time trial, and trials, each one teaching me different skills and perspectives. I’ve had the opportunity to race road at UCI level in both Cameroon and French Guiana, experiences that strengthened my resilience, adaptability, and love for competitive cycling.”
Providing Expert, Honest and Personalised Services For 2 Years
About Us
Echelon Cycleworks is a Lowestoft-based cycle workshop dedicated to providing expert, personalised service for riders of all levels. Whether you’re chasing peak performance, long-ride comfort, or reliable everyday riding, our approach is built around you and your bike.
We offer professional bike fitting, coaching, and full workshop services, delivering solutions that are tailored to your goals and riding style. From premium strip-downs and rebuilds, to bottom bracket problem-solving and fitting new tyres, every job is carried out with precision, care, and attention to detail. You can expect swift, professional service with a genuine personal touch.
Echelon Cycleworks is led by Mark (TITCH), who brings a wealth of knowledge gained from over a decade of racing at a high level across multiple disciplines, combined with a background in engineering and extensive mechanical experience. This unique blend of expertise ensures your bike is prepared to perform at its best, keeping you confident, comfortable, and ready to ride.
At Echelon Cycleworks, we take pride in delivering honest advice, expert workmanship, and a rider-first experience—so you can focus on enjoying the ride.
Our Services
Expert Bike Fit
Unlock greater comfort, efficiency, and performance with a data-driven bike fit powered by industry-leading software. Backed by over 450,000 professional fits, 150,000 active users, and 3.5 billion data points, our fitting process delivers proven, precise results.
We offer Performance, Performance/Comfort, and Comfort fits across Road, Time Trial, Triathlon, Gravel/Cross, Mountain, and Hybrid bikes. Bike fits can include a full mobility and flexibility assessment, along with accurate cleat positioning and setup, ensuring your bike works in harmony with your body and riding goals.
Personalised Coaching
Our tailored coaching is built around you—your goals, ability, and available time. Whether you’re preparing for an event, improving fitness, or riding more consistently, we create structured plans that are realistic and effective. With ongoing support and guidance, you’ll ride stronger, smarter, and with greater confidence.
Workshop Services
We provide professional bicycle servicing and repairs to keep your bike running smoothly and reliably. From routine maintenance to problem-solving and upgrades, we also supply and fit quality components selected to suit your bike, riding style, and performance needs. Every job is completed with care, precision, and attention to detail.
Parts Supply
We supply a comprehensive range of high-quality bicycle components, covering everything except the bike itself. From drivetrain and braking components to tyres, wheels, contact points, and finishing kit, all parts are carefully selected to suit your bike, riding style, goals and budget. With expert advice and professional fitting avalible, you can be confident every component is the right choice for performance, comfort, and reliability.
Meet Our Team
Mark (TITCH) Richards
Owner
Mark (TITCH) Richards
Expert Mechanic
Mark (TITCH) Richards
Store Manager
Happy Customers
Booked into see Titch about a TT bikefit, using his MyVeloFit software as a basis to start with, between the three of us we dialled in the position. There were no short cuts just a lot of positional changes but Titch was thorough which is how it should be. Titch set up the front end for me making the bike comfortable, saw the problem and worked his magic. If thinking about or looking for someone in the East of England to take care of your bike and you, then I can’t reccomend Titch and Echelon Cycleworks highly enough. Attention to detail is second to none👍
Stan Worrell
Friendly, helpful and extremely knowledgeable. Solved all the little niggles with my bike that multiple other mechanics couldn’t fix. Highly recommend, now thinking of getting in for a bike fit too!
Ben
Full Service Bike Shop
Satisfaction Guaranteed
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